Over 150 executive and personal assistants from across Sydney, joined The Star’s Managing Director, Frederic Luvisutto and The Star’s Sales Team in the lobby of The Darling hotel at The Star, Sydney’s premium event and entertainment destination, for an exclusive experience at the award winning hotel on Wednesday evening.
Connecting with this key group of people was a priority for The Star’s Sales team, as Executive Director of Sales, Jakki Temple stated, “A large portion of the bookings we take for corporate events throughout The Star’s event spaces, come from executive and personal assistants who are commonly swamped with other tasks.
“This event gave us the opportunity to connect with this very important group, introduce some of the new members of the team, whilst showcasing the flexibility of event options at The Star”, said Ms Temple.
To the delight of guests, The Star’s Managing Director, Frederic Luvisutto, took to the stage to offer all attendees a complimentary night’s stay in Sydney’s newest 5-star hotel, The Darling at The Star.
Held in the lobby of The Darling hotel, which functioned as both lobby and large event space throughout the evening, the event showcased the versatility of just one of the spaces within The Star. With impressive columns all the way up to the glass roof and ten metre long rugs, designed by Australian Designer Akira Isogawa, running the full length of the floor, the hotel lobby proved to be a special event space that intrigued guests as to its further possibilities.
Guests enjoyed a tour of a selection of the suites in The Darling hotel and had the opportunity to get a birds-eye view of the new Event Centre and the city skyline backdrop from the balcony of the hotel rooms.
Viewing the Event Centre’s striking glass case from above, Caroline Beinke, General Manager Marketing & Sponsorship at Australian Hotels Association (NSW) was excited about the possibilities. Already planning an event for over 1000 guests in 2013, she was impressed by the sheer size and excited by the large balcony that overlooks the harbour.
“It is a fantastic event space especially as it is located right beside three towers of hotel accommodation. The Star allows us to host multiple events at one event destination.
“The Event Centre is going to allow us to be more creative in the way that we put our events together as the size, features, technology and sales team are so flexible for a host of our different sized events,” said Ms Beinke.
With the Event Centre, set to open in January 2013, The Star’s event facilities have increased exponentially. Frederic Luvisutto, Managing Director of The Star, commented, “The Event Centre is truly one of kind, not only in Sydney, but across the world. It is a pleasure to showcase all our spaces but in particular The Event Centre with such an influential group,” said Mr Luvisutto.
Guests enjoyed a selection of canapés and cocktails in The Darling lobby and as Mario De Neto, Executive Assistant to Director – Network Sales, Seven Network, commented, “On behalf of the Seven Network’ EAs we would like to say a huge thank you for an amazing event yesterday. We had an absolute ball; everything was fantastic from the cocktails to the canapés and the tour. It was a beautiful night, thank you for taking care of us.”
Guests left with gift bags that included The Star gift cards, Marquee lip-gloss and The Star’s signature popping candy chocolates.
Events Centre bookings are now being taken for events occurring from January 2013 via The Star sales team.
For sales enquiries, contact +61 2 9657 8568 or email