In a significant expansion of the T-QUAL Accreditation Program, large tourism organisations such as hotel chains, airlines and restaurant franchises will be able to become accredited and display the T-QUAL Tick.
Under a pilot conducted by the Tourism Quality Council of Australia, Accor Hotels is the first large tourism organisation to gain T-QUAL Accreditation and the ability to display the T-QUAL Tick.
With the addition of Accor Hotels, 12,600 operators are now T-QUAL accredited.
The T-QUAL Tick, launched in April 2011, is Australia’s first national tourism quality symbol and a visible sign to consumers that a tourism business is committed to the customer-quality promise.
The Minister for Tourism, Martin Ferguson AM MP, said the expansion of T-QUAL Accreditation was another milestone for quality assurance in the Australian tourism industry.
“With so many choices for travellers here and overseas, it’s more important than ever that quality tourism businesses are distinctive. The T-QUAL Tick offers that,” Minister Ferguson said.
“A national symbol of quality is good for consumers because value-for-money choices become more visible, and it’s good for those who strive for the rewards that come from reaching the levels of quality and customer service that consumers expect.
“Schemes such as AAA Tourism’s STAR Rating already gain a competitive edge from T-QUAL Accreditation. Hotel chains, airlines, restaurant franchises and other large tourism organisations can also stand to benefit from the expansion of T-QUAL Accreditation.
“I invite large tourism organisations that apply a quality standard to become T-QUAL accredited and associated with Australia’s national symbol of tourism quality, the T-QUAL Tick.”
To boost consumer awareness, a T-QUAL Tick tour will commence shortly to showcase T-QUAL accredited products from around Australia hosted by Chef Matt Moran.
More information on T-QUAL Accreditation is at www.ret.gov.au/tqual