Tourism operators from the Sunshine Coast, in partnership with Tourism and Events Queensland, flew the Sunny Coast flag across the ditch, during a whirlwind trade mission to New Zealand.
The group provided updates and training to over 75 retail and wholesale travel agents, conference organisers, product managers and other key industry contacts at the Queensland on Tour Trade event in Auckland. They also took part in the Flight Centre Travel Expo which was attended by more than 15,000 Kiwi consumers. The event provided an ideal platform for Sunshine Coast tour operators to promote their products directly to the NZ market.
CEO of Sunshine Coast Destination Limited (SCDL), Simon Ambrose, said the trade mission was an excellent opportunity to capitalise on the recent announcement of Air New Zealand’s three-year direct flight commitment between Auckland and Sunshine Coast Airport .
“These trade and expo events were staged to highlight how easy it is for New Zealand holidaymakers and groups to fly to the Sunshine Coast,” he said. “There are plentiful connections between a variety of NZ airports and Brisbane, and the Sunshine Coast is just 90 minutes drive up the road, but from 27 June through to 26 October 2014, direct Air New Zealand flights between Auckland and Sunshine Coast Airport make it even easier for Kiwis to fly across the ditch for some Sunny Coast sophistication.”
Complementing the trade mission, SCDL is conducting other marketing activities in New Zealand in the coming weeks, including an online ‘Hot Deals’ campaign; an awareness campaign surrounding Air New Zealand direct flights to the Coast; tactical campaigns with NZ wholesalers and a targeted PGA promotion to lure Kiwi golfers to the Sunshine Coast.
Operators who have been participating in trade mission include: Queensland Garden Expo, Sun-Air Bus Service, Kingfisher Bay Resort, Oceans Mooloolaba, The Ginger Factory, Tourism Noosa, Rumba Beach Resort, Mooloolaba Business and Tourism, and Sunreef Scuba Diving Services.