Expanding the Melbourne Convention and Exhibition Centre (MCEC) will unlock the enormous value of business events for Victoria, according to peak national industry body Tourism & Transport Forum (TTF).
TTF has long advocated for the expansion of the MCEC, including in our most recent set of priorities for the upcoming Victorian election.
TTF Chief Executive Margy Osmond said industry welcomed the commitment from the Napthine Government to expand the MCEC.
“This is arguably the most critical piece of visitor economy infrastructure in Victoria,” said Ms Osmond.
“Business events are an enormous driver of visitation and a major contributor to the knowledge economy. They also attract high-yielding visitors who spend on average $1019 per day in Melbourne, delivering a substantial return to the broader economy.
“MCEC had its most successful year on record last year, but despite the potential to capture even more demand from this important market, capacity constraints at the MCEC have seen it turn away almost 20 per cent of potential business.
“TTF applauds the Napthine government’s commitment to expand the MCEC to make sure that Melbourne can capitalise on its success as a business events destination.
“In the lead-up to the election, TTF also calls on the Opposition to now match this commitment so that industry has certainty that this vital piece of visitor economy infrastructure will secure the investment it desperately needs.”