As Victoria undertakes a once-in-a-generation overhaul of its tourism and major events organisation and strategy, the State’s Tourism and Major Events Minister, the Hon John Eren MP, will deliver the National Events Address at the Australian Event Symposium, using Victoria’s experience to demonstrate how event tourism can build and strengthen the State.
Set against Victoria’s current investment in its tourism and events industry and its commitment to a far-reaching review to shape its future strategy, Minister Eren’s presentation will provide a rare insight into what a shake-up of this magnitude represents both now and for the future.
With events being a major driver behind one of Victoria’s biggest exports – its tourism industry – event based tourism is a powerful engine for the State’s economy.
In Victoria, tourism and events deliver $21 billion to the economy and generate approximately 206,000 jobs each year.
The State’s long standing portfolio of major events, including the Australian Open tennis, the Australian Formula One Grand Prix, the Spring Racing Carnival and the Melbourne Food and Wine Festival pay significant dividends for Victoria, while business event delegates remain a major focus of the State’s tourism and events strategy, as the biggest spenders in the visitor economy, typically spending up to six times as much as holiday makers.
Minister Eren, a member of the Victorian Parliament since 2002 and Minister for Sport, Tourism and Major Events and Veterans since 2014, joins an impressive line-up of industry leading speakers from around the country at the Symposium, which takes place on 17 and 18 November at the Novotel Sydney on Darling Harbour.
Along with the seven keynote speakers, the Events, Tourism and Destination Branding themed Symposium will also feature a series of focus sessions dealing with destination marketing, project design and planning and event case studies.