The 2014 edition of Vivid Sydney will demonstrate the value of major events, delivering a major boost to the state’s economy, according to peak national industry body Tourism & Transport Forum (TTF).
TTF Chief Executive Ken Morrison said Vivid is a great example of how major events support the broader visitor economy.
“Last year Vivid attracted 800,000 people across the 18-day event, providing a major boost for local restaurants, accommodation providers, retail, and entertainment businesses,” said Mr Morrison.
“Now in its sixth year, Vivid Sydney has become a must-see event for locals and visitors and we congratulate Destination NSW on its successful development and management of this event.
“The program this year has been expanded to showcase even more of Sydney, with ferries and other vessels to be decorated on Sydney Harbour and giant light installations to take over Martin Place, while Carriageworks, the Seymour Centre, and Sydney University will also participate in 2014.
“And of course, old favourites like the lighting of the Sydney Opera House sails, Customs House, and the Museum of Contemporary Art will again feature this year.
“BridgeClimb is also offering Vivid fans the chance to climb during the festival and experience the first ever interactive light installation atop the Sydney Harbour Bridge.
“Originally designed to boost visitation at a traditionally slow period of the year, Vivid has become a highlight of the Destination NSW events calendar and last year contributed $20 million to the New South Wales economy.
“Major events have become essential to any city’s tourism offering, with 5.4 million domestic overnight trips taken in the 2012-13 financial year specifically for a cultural or sporting event.
“The NSW government must continue to support Destination NSW as they develop their marketing campaigns and major events calendar to support the state’s visitor economy.”