Accor hotels in Sydney’s CBD reported a smashing success over the Vivid Sydney festival 2014 period as the city’s annual transformation into a spectacular canvas of light and music produced a shine across the 13 hotels.
The average occupancy rate was 87.1% with a 6.6% total occupancy rate growth year-on-year.
Hotels right in the heart of action tied in with the festival well with various specials that enhanced the Vivid experience.
Pullman Quay Grand Sydney Harbour, which has guestrooms with a view of the Harbour Bridge, saw an occupancy rate growth of 6.5% year-on-year, up to 91.3%. A ‘Stay and Play’ package as well as various dining specials was available for guests to enjoy the dazzling display around Circular Quay in comfort.
General Manager Pullman Quay Grand Sydney Harbour Wayne Taranto said, “A number of exclusive corporate events were held in ECQ Bar and Q Dining Restaurant was at capacity during Thursday to Saturday of each week.”
“We had illuminated furniture in the F&B outlets and a pop-up bar outside Q Dining restaurant was even set up to accommodate the overflow. This resulted in a huge 21% growth year-on-year in F&B and overall it was a huge success.”
Harbour Rocks Hotel, which has a Harbour View Suite facing the Sydney Opera House, saw an 8.4% occupancy rate growth year-on-year, up to 87.4%. Drinks specials celebrating the creativity of Vivid were put on for visitors to enjoy pre/post Vivid drinks at Eric’s Bar and Garden Bar.
General Manager Harbour Rocks Hotel Dylan Cole said, “We saw a 25% increase in revenue across F&B year-on-year which made the Vivid period the second busiest after New Year’s Eve. The hotel team did an excellent job throughout this period.”
Novotel Sydney Darling Harbour had a 94.1% occupancy rate, a growth of 6.2% year-on-year. The hotel was lit up in a Vivid lightshow and offered special Vivid cocktails as well as an earlier dining time on the weekends.
With Vivid Sydney expanding out into other areas in the city this year, hotels on the fringe of the festival benefited from the event growth and did extremely well.
General Manager Novotel Sydney Central Danesh Bamji said, “We are very pleased that the hotel had an occupancy rate of 91.9% over the Vivid period. The team, in particular our Revenue Manager Jason Rangel and his team, did a fantastic job. The hotel has also recently completed the final phase of a multi-million dollar refurbishment plan which definitely put it in good stead catering to the tourist demands during this period.”
In addition, the Chinese market visitation over the Vivid period had a strong showing and Accor hotels close to Chinatown were well-placed to accommodate those visitors.
Pullman Sydney Hyde Park generated an overall 18.7% year-on-year occupancy growth rate, reaping the full benefits from the multi-million dollar refurbishment completed late last year and ibis Sydney World Square, which saw a soft refurbishment recently, grew overall occupancy 11.52% to 92.0% (year-on-year). Both these hotels are accredited to provide Accor’s Chinese Optimum Standards.
Accor VP Operations NSW & ACT Scott Boyes commented, “Accor Sydney hotels are keeping pace with Vivid Sydney which gets bigger and better every year. With a record-breaking opening weekend this year, we would like to congratulate NSW State Government, Destination NSW and Sydney Harbour Foreshore Authority for making Sydney the place to visit over this traditionally quiet period.”
“Destination NSW and Sydney Harbour Foreshore Authority in particular have always been first-rate in building tourism in Sydney and we are proud to be a key partner with them.”
“With visitors coming to Sydney from inter-state and around the world to see a show like no other, we remain strongly committed to supporting this event-based tourism strategy that will impact the hotel sector positively.”