Reed Travel Exhibitions, organisers of the Asia-Pacific Incentives and Meetings Expo (AIME), has appointed Zadro as the agency responsible for all public and media relations for AIME, 23 – 24 February 2016 in Melbourne.
The Sydney based agency has a long history representing clients and associations in the business events industry and are thrilled to be chosen to work on the show that represents the industry on a national and international level.
Felicity Zadro, Managing Director, Zadro is delighted to be working on a show that she has been attending for 10 years.
“AIME is the pinnacle gathering of the events industry and represents an innovative and inspiring community of like-minded people. The new communications and PR strategy that is being implemented in the lead up to the 2016 show is crucial to the ongoing strength of the industry and opens the door for inspiration to abound all year round,” said Ms Zadro.
“Zadro has been a dedicated member of the business events industry for many years, working through our clients, and the associations we support. We are proud to be now working with the two major stakeholders in AIME, the organisers Reed Travel Exhibitions, and the Melbourne Convention Bureau, the owners of the show,” continued Ms Zadro.
Sallie Coventry, ibtm events Portfolio Director, Reed Travel Exhibitions is proud to have Zadro on board supporting the 2016 strategy for AIME.
“As a leader in the business events industry and an award-winning integrated agency, we are delighted to have Zadro leading our media engagement and public relations program in the lead up to, and throughout, AIME 2016. Zadro is well positioned to contribute greatly to the continued success of the show in 2016,” said Ms Coventry.