Zadro Communications has secured one of two contracts to deliver strategic PR and communications for The Star following a three month competitive pitch process.
Zadro has been working with The Star since August 2012, promoting its events and conference facilities and capabilities to the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry, achieving approximately $2.2 million in public relations results to date.
While Zadro has retained the events and conferencing contract, this latest win will see the agency also take responsible for the delivery of communications for The Star’s other key areas of business.
Zadro Communications Managing Director Felicity Zadro said: “We are proud to be expanding our communications portfolio with The Star.
“Working with one of Sydney’s leading event and tourism destinations has been extremely rewarding and we’re eager to build upon the success we’ve achieved and also help grow their other areas of their business.”