The Star has appointed seasoned industry professional, Jayson Heron, as Director of Sales in an effort to invigorate their presence in the Australian market and further cement the position of The Star as Sydney’s premier events and entertainment destination.
Starting this week, Mr Heron is charged with leading The Star’s passionate sales team and brings with him a wealth of industry experience from across a number of leading tourism, hospitality and events organisations. Mr Heron joins The Star team from his most recent role as National Director of Sales for Hilton Worldwide and has previously held senior roles with the Hilton Sydney and Crown Entertainment Complex Melbourne and was responsible for driving high performance sales teams.
Mr Heron explains his enthusiasm in commencing in this role, “I am thrilled to have the opportunity to work with The Star team, who have displayed a dedication and passion for delivering exceptional experiences across all aspects of the property,” said Mr Heron.
The Star plays host to many of Sydney’s best events including New Year’s Eve, Chinese New Year, Mardi Gras, the Spring and Autumn Racing Carnivals, Sydney Festival, national and international sporting events and recently, for the first time in 2014, Vivid Sydney.
Richard Howarth, General Manager, Sales, Marketing and Entertainment, The Star, is pleased to welcome Mr Heron to the team.
“Jayson is an exceptional sales professional with a broad range of well-honed skills across the tourism, hospitality and events industries. A driven and determined sales professional, Jayson is focused on delivering an outstanding customer experience whatever the encounter, placing him and his new team in good stead to cement The Star’s position at the forefront of the tourism and MICE industry.”
“We are delighted to welcome Mr Heron to the team and expect his leadership vision, guidance and experience will be a major asset to The Star,” Mr Howarth said.
Mr Heron commenced at The Star on Monday 30 June 2014.