The Association of Australian Convention Bureaux (AACB) announces that Michael Fuller will take on the newly created role of Strategic Communications Manager. Mike has extensive experience in marketing, communications and advocacy in the United States, Europe and Australia.
Lyn Lewis-Smith, AACB President said, “I am very pleased to welcome Mike to the AACB team. He is joining the organisation at a very important and exciting time. The Business Events industry is a key sector of the visitor economy and a major contributor to the broader economic prosperity of Australia. Mike’s communications and advocacy experience will play an important role to help further AACB goals as the peak Business Events network in Australia.”
AACB is an advocate for the Business Events industry and works with important policy and funding decision makers to support economic growth through the sector. In addition, AACB drives knowledge transfer and the professional development of AACB member staff.
Andrew Hiebl, AACB Executive Director said, “It is great to have Mike on board. The business events industry offers tremendous economic value to the national economy. Mike will help implement AACB’s strategic plan and identify future industry challenges and opportunities.”
AACB brings together 15 city and regional bureaux dedicated to marketing their specific region as premier Business Events destinations to intrastate, interstate and international markets. The bureaux also recognise their collective responsibility to promote Australia as a whole.
Mike Fuller said, “I’m excited and honoured to be joining the AACB team and to help Andrew and the AACB Board advocate for the value and importance of the business events sector. Convention bureaux play a significant role as the drivers of business events coming to the country with the support of industry. I look forward to showcasing this strategic advantage, and in partnership with the Federal Government, realise the many trade and investment opportunities that international business events present.”
Mike Fuller assumed the role of Strategic Communications Manager on 16 April 2014.