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About

Since 2000 ASE  publisher Trevor Connell has drawn on his extensive range of contacts, from more than 30 years in the event industry, to get the behind the scenes stories of the big events including the Sydney Olympics, Centenary of Federation and the Melbourne Commonwealth Games. These big events are included along with many other corporate and public events.

Contact

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The ASE Editorial Policy

Our primary intention is to provide a forum for the industry. A place where practitioners in the industry can exchange ideas and information. We believe that a site such as this provides an egalitarian platform for the free exchange of ideas. Unlike print, the net also enables this exchange to take place in a very interactive manner, which is not restricted by publishing deadlines.

By operating as a private venture we can, with the support of sponsors and supporters, pay staff to maintain the website, thus ensuring that information is kept up to date and posted quickly. Our content divides into two main streams. First, comment and opinion. Second, event reports and behind the scenes of events.

The editorial content may be written by us, by our regular contributors, or by you, our readers. We expect this content to be opinionated, witty, informative, challenging and, hopefully, accurate.  We will endeavour to credit all contributors, including photographers. We may, mainly for space or legal reasons, edit submitted articles as necessary, but will keep this to a minimum. We will provide links to useful and relevant sites. Links to commercial sites will be made at the discretion of the publisher.

Editorial submissions

Submitted articles fall into the two main criteria. First, comment and opinion. Second, event reports and behind the scenes of events.

Comment and opinion – we welcome and encourage your views on current industry issues. Also thought leadership articles.

Event reports – essentially a BTS look at your event. Start with the brief from your client and then how you addressed and delivered that brief. Talk about the challenges and any new ideas you incorporated. Provide photos and videos that show the event (not the celebs who attended). Provide a credits list that includes key production personnel (designers, event managers, etc) and the key suppliers (technical, catering, event hire, etc)

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