APIA TIME OF MY LIFE TOUR
Venues: Palais Theatre – Melbourne
Palms at Crown – Melbourne
Capital Theatre – Bendigo
Canberra Theatre – Canberra
Star City – Sydney
Entertainment Centre – Adelaide
Concert Hall – Perth
Concert Hall – Brisbane
Entertainment Centre – Darwin
Civic Theatre – Newcastle
Twin Towns – Tweed Heads
* Plus regional centres
Total pax: 30,000
Event Produced By: Alive Events Agency
Producer: Antony Hampel
Promoter/Agent Frank Stivala
Talent Consultant: Keith Ridgway for Harness Management
Photographed By: Sam D’Agostino
Event Co ordinator: Alex Bernard for Alive Events Agency
Production Design: Alex Saad
Tour Manager: Mark Sydow
Tour co ordinator: Lisa Palermo
Graphic Design: DDB and FIVE CREATIVE
“The team at alive were instrumental in the development of the Apia Time of My Life Tour concept and worked tirelessly to deliver an outstanding branded event for Apia across Australia.
Across several months of pre-production and planning we found that the alive team rose to all challenges, overcame obstacles and through their experience and insights ensured that we met expectations and exceeded objectives.
I look forward to working with alive in the near future”. Josh Wittner. Executive Manager , Marketing. Suncorp.
– Increase brand awareness as Apia begins to move their brand into a refreshing direction that is reflective of Australians over 50 living at their best
-Evolve Brand Perception
– Reward Customers
A highly integrated national Australian Music Tour
.The event would be the perfect complement to help establish Apia’s position to be more relevant to their younger customers who have an appreciation for the good life and good music
.To create a world first, the Apia Time of My Life Tour, brings together music legends Daryl Braithwaite, Joe Camilleri, James Reyne and Ross Wilson to perform together for a national Australian tour.
Alive created a unique live music experience by partnering with Premier Artists to give consumers the chance to experience the time of their life in one unforgettable night featuring iconic Australian hits from these four legends who are living life at its best!
With countless chart hits between them, including The Horses, One Summer, Taxi Mary, Chained To The Wheel, The Boys Light Up, Hammerhead, Come Said The Boy and Bed Of Nails, the foursome toured the nation together for the very first time (creating music history) , each performing a selection of their most memorable songs from the 60’s , 70’s and 80’s before joining forces to play together for the unforgettable finale.
alive event agency worked with Premier Artists and Apia to ensure a seamless and consistent format to each show. The evening commenced with a VIP meet and greet with the four artists for Apia’s top customers and employees. Consumers could participate in the Apia photo booth to have their photos taken with the four Artists !
At the Melbourne, Brisbane and Sydney events – a karaoke sing-along booth enabled consumers to
sing along to the ‘Eagle Rock’ and a short music video of them was then subsequently uploaded to social media.
During intermission, merchandise was available for sale as well as autograph signing sessions from the Artists
Through online advertising, TV Interstitials, DM and EDM campaigns, media partners , venue branding, online competitions,
extensive PR and Advertising campaign and “in-event” activations the following results were achieved :
– 11 shows initially planned. 8 Show added. 19 Shows Sold Out !!
– Over 30,000 tickets sold nationally
– $4.9M of media value
– Over 1 million social impressions
– 55,000 You Tube Views
– 22.5M Digital impressions
– Significant shift in brand perception
– Increase in business growth for APIA
– Increase in customer retention and satisfaction
– Nominated for “Best Marketing Campaign” Australian Insurance Awards
View the Apia concert experience http://www.apiatour.com.au