The National Convention Centre Canberra (NCC) has achieved back-to-back record years for revenue generation, turning over $9 million in 2010, up from $8 million in 2009.
Over the course of 2010, the venue welcomed more than 100,000 visitors to a total of 277 conferences and events, representing an injection of approximately $43.4 million into the local economy.
NCC manager Cindy Young attributed the venue’s ongoing success to an increased focus on attracting business from alternative market segments.
“Prior to the GFC, we identified and targeted industry sectors that were yet to be targeted, such as sporting, entertainment and lifestyle, to generate new opportunities and bookings.
“Forward planning and broadening our reach for business led to a record year for revenue in 2009, in a period where most of our competitors experienced a slowing in business.”
“Over the past 12 months, we’ve continued to attract and host major events across a diverse range of business streams, including the Australian launch of the Volkswagon Polo and the Australian Open Squash Tournament which brought thousands of competitors and spectators from around the world through our doors.
“We expect this growth to continue in 2011. Our events calendar is looking very healthy and we’re looking to bid on a variety of major events and conferences considering Canberra as a destination and the NCCC as a venue in the in the approach to Canberra’s centenary in 2013.”
In 2010, the NCC’s success was recognised with the venue being awarded the 2010 Meetings and Business Tourism award at the Canberra and Capital Region Tourism Awards. The venue’s event co-ordinator Emma Papas was also named Young Achiever of 2010.