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Russell McIntosh

Russell McIntosh has worked in the trade show industry for over 20 years on events across varying sectors including food, automotive, oil & gas and financial services.
He has seen some great and not so great examples of how to prepare for, interact at and follow up from a trade show.
Trade Show Training was born in 2017 as most exhibitors were getting it wrong and sometimes very badly. Russell believes the standard of exhibiting has not improved in the last 20 years and, if anything, has gone backwards.
Russell is a strong believer in trade shows but can also see the waste of time and money if corners are cut and the return on investment doesn’t stack up.
Russell will guide you in how to set goals for a show and then set about achieving those goals. Training staff to perform on the stand is at the forefront of this along with the promotion of the stand, setting up the stand and then following up leads and measuring your success once the show is over.
Russell can also assist you with applying for grants to help your business get some much-needed cash to push you along a little further.
Away from shows, Russell is a married father of three who is well and truly over home schooling!

Russell McIntosh has spent over 20 years in the event industry and most recently helped clients apply for the Business Events …

February 4, 2022
Russell McIntosh, Author at Australasian Special Events