The “iconic” hotel/casino complex planned by James Packer for Sydney’s Barangaroo would complement the great accommodation venues already available in Sydney as well as leading to increased tourism numbers from some sectors, Tourism Accommodation Australia (NSW) director Carol Giuseppi said today.
In August TAA (NSW) welcomed news James Packer’s Crown Limited had signed an Exclusive Deal Agreement with Lend Lease to develop plans for a new hotel complex at Barangaroo on Sydney Harbour.
Today, there were reports both the State Government and Opposition backed plans for a new “six star” hotel.
“This is exactly the kind of targeted iconic accommodation facility this city needs,”Ms Guiseppi said.
“An international hotel and high roller casino development of this standard would not only provide employment for thousands of people, it would attract a specific clientele, driving additional visitation.
“Importantly, the Crown Limited hotel would be built with a direct market in mind – that is the kind of development we need, development that is sustainable and will add to Sydney’s image as Australia’s premier city. The hotel will have the added benefit of appealing to our growing Asia market.”
China is currently Australia’s most valuable inbound tourism market. In2010 the China inbound market contributed $3.26 billion to the Australian economy. By 2020, this market has the potential to contribute $7 to $9 billion annually and we need to ensure we have product that supports this market.”
“This proposed new hotel can only complement the fantastic accommodation facilities the city already boasts such as the recently refurbished $60 million Park Hyatt,” Ms Giuseppi said.
Ms Giuseppi said the accommodation sector in Sydney is going from strength to strength – and today’s announcement is just the latest indication.
“Not only has there been the luxurious refurbishment of the Park Hyatt, the opening of The Darling at The Star and the recent opening of the designer boutique hotel QT Sydney, we also have major refurbishments at: Four Seasons, Novotel Rockford Darling Harbour, Hyde Park Inn, Holiday Inn Darling Harbour, The Castlereagh Boutique Hotel, The Shangri-La, Hilton Sydney, Radisson Hotel & Suites, Sydney Marriott Hotel, Swissotel and the Four Points by Sheraton,” she said.
“The total value of these refurbishments alone is in the order of over $100 million and will ensure that Sydney hotels remain competitive on the world stage. These developments certainly demonstrate that investor confidence in the Sydney market is increasing. “
Ms Giuseppi said Sydney accommodation hotels were raising the bar.
“For the first time in more than a decade Sydney hotels are in a position where investors are prepared to invest millions of dollars on refurbishments, ensuring that Sydney retains its position on the travel itineraries of the world’s most discerning travellers,” she said.