• Home
  • LATEST POSTS
  • PODCAST
  • Support ASE
Type and hit ENTER

Be Yourself. Be Happy.

Of the grand order of folio leviathans, the Sperm Whale and the Right Whale are by far the most noteworthy. They are the only whales regularly hunted by man. To the Nantucketer, they present the two extremes of all the known varieties of the whale. As the external difference between them is mainly observable in their heads; and as a head of each is this moment hanging from the Pequod's side.

Stay Positive. Always.

Of the grand order of folio leviathans, the Sperm Whale and the Right Whale are by far the most noteworthy. They are the only whales regularly hunted by man. To the Nantucketer, they present the two extremes of all the known varieties of the whale. As the external difference between them is mainly observable in their heads; and as a head of each is this moment hanging from the Pequod's side.

Image Not Found On Media Library
  • Home
  • LATEST POSTS
  • PODCAST
  • Support ASE
GET CONNECTED
Image Not Found On Media Library
  • HOME
    • About
    • Contributors
    • Archive
  • COMMENTARY
  • EVENT REPORTS
  • PODCAST
  • SUPPORT or SPONSOR

BECA response to THRIVE 2030

January 25, 2022
-
Posted by BECA

In response to the Government’s draft long-term tourism strategy to 2030, the Business Events Council of Australia (BECA) pitched the case that the visitor economy must be valued and recognised for its contribution beyond visitor spend and jobs.

THRIVE 2030 (The Re-Imagined Visitor Economy) was released by the Hon Dan Tehan, Minister for Trade, Tourism and Investment, for consultation in late November as a proposed strategy to rebuild Australia’s visitor economy. BECA welcomed this opportunity to re-emphasise the importance of the business events industry as a key driver of the visitor economy and its needs for recovery and rebound. 

BECA Secretary, Andrew Hiebl stated, “This is a critical once in a decade opportunity to get the foundations and strategic direction right. Given the major disruption that the visitor economy and business events industry has endured over the last two years due to Australia’s response to the global coronavirus pandemic, the next long-term strategy holds great responsibility.

“THRIVE 2030 must bring together an industry that has been hardest hit and inspire with a strategic vision that will drive our success through the decade ahead. It must provide a future focus and direction that the industry can rally behind and align its efforts. It must excite the nation!”

While Tourism 2020 was successful due to its straightforward and targeted focus on overnight expenditure and yield, the next long-term strategy must elevate the visitor economy within Government as a serious and leading contributor to Australia’s economy. 

Noting that prior to COVID-19, Australia’s strong and growing visitor economy earned over $166 billion in total visitor expenditure in 2019 and was the nation’s fourth largest exporter ahead of beef, petroleum and wool, the industry has not gained the attention and recognition of Government that it deserves in comparison to its primary industry counterparts. 

BECA recommends that for a whole-of-industry strategy to be successful, a whole-of-government approach is required – both interdepartmental and cross-portfolio. While it is recognised that Austrade plays a significant role in developing tourism policy, managing programs, and providing research to support the industry, the role of other government departments in the recovery and future success of the visitor economy must be defined inclusive of key performance measures. 

The visitor economy has a substantial role to play in delivering on the Government’s agenda and in the global competition for consumers, talent, business, and investment. Beyond high yield visitor spend, business events are recognised for:

– Attracting global talent and knowledge transfer.
– Stimulating trade, encouraging foreign investment, and catalysing industry growth.
– Nurturing research collaboration, fostering innovation and boosting productivity.
– Promoting cultural exchange and diplomacy.

“THRIVE 2030 must be designed in a way that gives the Australian Government reason to invest in the visitor economy and should be positioned as the centrepiece of Australia’s economic diplomacy and regional prosperity agenda,” said Hiebl.

Download BECA’s response to THRIVE 2030.

Share this:

  • Twitter
  • Facebook

Like this:

Like Loading...

Related

January 25, 2022
Email
No comments yet
BECA
The Business Events Council of Australia (BECA) was formed in 1994 as a peak industry body. It provides an umbrella structure for the key industry associations operating in the Australian business events sector.

As the peak industry body for the business events sector we provide a single voice for the industry and liaise with the federal government and relevant agencies on matters common to all sectors of the industry. Our members represent the cross-section of the industry and we work together to build a strong voice for all sectors of the industry.

Comment on this article Cancel reply

Join the conversation

Receive notifications when we publish

Invalid email address
No spam. You can unsubscribe at any time.
Thanks for subscribing!
RECENT POSTS
  • The technology that powers Vivid Sydney 2022
    May 19, 2022

    It’s fun to walk past the amazing sites along the 8km Vivid Sydney …

    Share this:

    • Twitter
    • Facebook

    Like this:

    Like Loading...
  • Time for a reality check!
    May 18, 2022

    Gary Fitz-Roy is concerned that things are not as rosy as some are …

    Share this:

    • Twitter
    • Facebook

    Like this:

    Like Loading...
  • The wrap – 13th May
    May 13, 2022

    The industry was shocked this week to learn of the sudden death of …

    Share this:

    • Twitter
    • Facebook

    Like this:

    Like Loading...
  • How do festivals recover – before rebuilding?
    May 13, 2022

    For a number of years now I have volunteered as a stage/venue manager …

    Share this:

    • Twitter
    • Facebook

    Like this:

    Like Loading...
  • New Zealand ready and waiting for international delegates
    May 12, 2022

    The New Zealand Prime Minister’s announcement that borders will open to all international …

    Share this:

    • Twitter
    • Facebook

    Like this:

    Like Loading...
Recent Comments
  • Linda Gaunt on MC, mentor, tech head, wine buff and the socks – tributes flow for Toby Travanner
  • Lyn Millist (nee willis) on Get Local and Doltone House get the industry back together
  • DB Schenker - Fairs & Events on The logistics of moving events just got harder
  • Tim Collett on The logistics of moving events just got harder
  • Linda on Five minutes with Silke Calder
POPULAR TAGS
COVID-19
sydney lockdown
savevicevents
BECA
PJSE
MCEC
MEA
melbourne lockdown
EEAA
MCB
AIME
ICC Sydney
arinex
AACB
Get Local
AIME2022
Australian Event Awards
Sydney Showground
JobKeeper
Business Events
BEIA
Business Events Grants Scheme
VTIC
BESydney
Tokyo 2020ne
Navarra Venues
Expertise Events
NEA
Regional Events
Sydney Olympics
savevictorianevents
Podcast
Victoria
AIME 2022
Exhibitions
Melbourne
event insurance
Talk2 Media & Events
Evolve2022
BCEC
Australian Open
NFF
Theatre
Peter King
Save Vic Events
GET CONNECTED
  • HOME
  • Privacy Policy
  • Contact
  • Contributors
Copyright Australasian Special Events 2000 - 2021
BECA response to THRIVE 2030 | Australasian Special Events
 

Loading Comments...
 

    %d bloggers like this: