• Home
  • LATEST POSTS
  • PODCAST
  • Support ASE
Type and hit ENTER

Be Yourself. Be Happy.

Of the grand order of folio leviathans, the Sperm Whale and the Right Whale are by far the most noteworthy. They are the only whales regularly hunted by man. To the Nantucketer, they present the two extremes of all the known varieties of the whale. As the external difference between them is mainly observable in their heads; and as a head of each is this moment hanging from the Pequod's side.

Stay Positive. Always.

Of the grand order of folio leviathans, the Sperm Whale and the Right Whale are by far the most noteworthy. They are the only whales regularly hunted by man. To the Nantucketer, they present the two extremes of all the known varieties of the whale. As the external difference between them is mainly observable in their heads; and as a head of each is this moment hanging from the Pequod's side.

Image Not Found On Media Library
  • Home
  • LATEST POSTS
  • PODCAST
  • Support ASE
GET CONNECTED
Image Not Found On Media Library
  • HOME
    • About
    • Contributors
    • Archive
  • COMMENTARY
  • EVENT REPORTS
  • PODCAST
  • SUPPORT or SPONSOR

Booming and booked out – the dilemma facing the Business Events industry

March 14, 2022
-
Posted by ASE News


While the start of 2022 brought some uncertainty as Omicron case levels rose across the country, the meetings and events industry was anticipating a very busy year, that is according to the latest FCM Meetings and Events whitepaper ‘Availability 2022 and beyond.’
With high vaccination rates, booster shots, borders open and reduced requirements for quarantine, the industry is looking forward to a potentially record year – despite Australia’s east coast having dealt with record COVID-19 case numbers.
“With everyone in catch up mode after so many postponed events over the past two years, along with some Q1 events also being postponed – the market is expected to see demand peak later this year,” said Simone Seiler, General Manager, FCM Meetings and Events.
“Some clients are also taking a ‘wait and see’ approach to Q2 and considering pushing events back into the latter part of 2022, which is increasing the squeeze on availability.”
In many ways it is the perfect storm, clouded by domestic holidaymakers that have already heavily booked both accommodation and flights for the year ahead.
“What we’re seeing is a lot of small-medium corporate events coming online and the overlap of large events happening around the country this year,” Ms Seiler said.
“The upshot of this is everyone is looking to book and stay domestically before international events progressively come on board in 2023 – fantastic news for the Australian economy.”
Nicole Tingey, Director of industry consulting firm Clockwise, said the good news is some companies are confident enough to now start planning national, and even international events for bigger groups.
“These groups were predominately choosing city-based locations with global hotel brands and residential conferences with people from their own state – while utilising hotel meeting rooms and venues,” Ms Tingey said.
“But there’s now confidence to consider booking interstate, and into a variety of venues.
“We’re also starting to see businesses use travel as an incentive reward for staff or clients to both reward and reconnect after another tough year.
“In Melbourne, for example, popular destination areas are the high country and the Great Ocean Road. While in Sydney, companies are opting for the Blue Mountains, and in Queensland, it’s islands in the far north.”
Looking to the regional areas, which were the first choice of companies wanting to avoid cities during COVID-19, figures show they are heavily booked for 2022.
Event planners could benefit at looking outside of the peak seasons – which is the winter months for resort destinations like Port Douglas, while on the Gold Coast, winter is usually a little quieter.
Popular locations in high demand over the next 12 months include: – Tropical North Queensland – Hamilton Island – Tasmania – Central Australia – Perth – Regional Victoria – Gold Coast – Darwin – Lizard Island, Orpheus Island and Qualia on Hamilton Island – all upmarket incentive trip locations – are already heavily booked for 2022.
Hardy Kilimann, Director Global Sales Marriott, said 2022 is the year that city destinations will be back on the agenda.
“Over the past 18 months Marriott resorts did very well as bookings moved away from CBD settings,” Mr Kilimann said.
“So, the challenge now for the whole meetings and events industry is to work together to sell city destinations. Our CBD properties have the capacity to hold the large events, such as national conferences and there is wide availability.
“While leisure travel is up, we expect that corporate travel, which was 70 per cent of our bookings before COVID-19, will take more time to rebound. So that means MICE customers will have the pick of CBD accommodation offerings.
“Tuesday to Thursday are traditionally the most popular days of the week for events and meetings, but at the moment, most days of the week are available.”
To download the full FCM Meetings and Events ‘Availability 2022 and beyond’ whitepaper, CLICK HERE.

Share this:

  • Twitter
  • Facebook

Like this:

Like Loading...

Related

March 14, 2022
Email
No comments yet
ASE News
Media releases submitted to ASE

Comment on this article Cancel reply

Join the conversation

Receive notifications when we publish

Invalid email address
No spam. You can unsubscribe at any time.
Thanks for subscribing!
RECENT POSTS
  • The technology that powers Vivid Sydney 2022
    May 19, 2022

    It’s fun to walk past the amazing sites along the 8km Vivid Sydney …

    Share this:

    • Twitter
    • Facebook

    Like this:

    Like Loading...
  • Time for a reality check!
    May 18, 2022

    Gary Fitz-Roy is concerned that things are not as rosy as some are …

    Share this:

    • Twitter
    • Facebook

    Like this:

    Like Loading...
  • The wrap – 13th May
    May 13, 2022

    The industry was shocked this week to learn of the sudden death of …

    Share this:

    • Twitter
    • Facebook

    Like this:

    Like Loading...
  • How do festivals recover – before rebuilding?
    May 13, 2022

    For a number of years now I have volunteered as a stage/venue manager …

    Share this:

    • Twitter
    • Facebook

    Like this:

    Like Loading...
  • New Zealand ready and waiting for international delegates
    May 12, 2022

    The New Zealand Prime Minister’s announcement that borders will open to all international …

    Share this:

    • Twitter
    • Facebook

    Like this:

    Like Loading...
Recent Comments
  • Linda Gaunt on MC, mentor, tech head, wine buff and the socks – tributes flow for Toby Travanner
  • Lyn Millist (nee willis) on Get Local and Doltone House get the industry back together
  • DB Schenker - Fairs & Events on The logistics of moving events just got harder
  • Tim Collett on The logistics of moving events just got harder
  • Linda on Five minutes with Silke Calder
POPULAR TAGS
COVID-19
sydney lockdown
savevicevents
BECA
PJSE
MCEC
MEA
melbourne lockdown
EEAA
MCB
AIME
ICC Sydney
arinex
AACB
Get Local
AIME2022
Australian Event Awards
Sydney Showground
JobKeeper
Business Events
BEIA
Business Events Grants Scheme
VTIC
BESydney
Tokyo 2020ne
Navarra Venues
Expertise Events
NEA
Regional Events
Sydney Olympics
savevictorianevents
Podcast
Victoria
AIME 2022
Exhibitions
Melbourne
event insurance
Talk2 Media & Events
Evolve2022
BCEC
Australian Open
NFF
Theatre
Peter King
Save Vic Events
GET CONNECTED
  • HOME
  • Privacy Policy
  • Contact
  • Contributors
Copyright Australasian Special Events 2000 - 2021
Booming and booked out – the dilemma facing the Business Events industry | Australasian Special Events
 

Loading Comments...
 

    %d bloggers like this: