The largest ever contingent of Australian business events industry are attending Tourism Australia’s Business Events Australia Greater China Showcase from 13 to 15 April, underlining the importance of the China business events market to Australia, which already welcomes more than one million Chinese visitors annually.
30 Australian destinations, products and experiences will be at this year’s Showcase to meet with over 100 buyers and media. This year’s Showcase also coincides with Australia Week in China 2016 (AWIC 2016), an Australian Government initiative to enhance Australia’s trade, investment, education and tourism engagement with China.
“The China market is of great importance to Australia, and it is therefore only right to ensure that we are highlighting the depth, the uniqueness and the quality of Australia’s business events offering to Greater China buyers,” said Penny Lion, General Manager Business Events Australia.
“The Chinese business events market is maturing quickly and our Showcase seeks to present Greater China buyers with new ideas, new products and new experiences. It is also a great opportunity to highlight our new Aquatic and Coastal campaign, which will give Greater China buyers even more inspiration when planning their incentive trips to Australia.”
Key business events buyers, including corporates and business events planners will attend the event, to meet with Australian industry and gain deeper insights into Australia’s diverse and high-quality offering. They will also get the chance to network and develop relationships with industry, driving deeper awareness of Australia’s capability in business events delivery, as well as unique incentive experiences available for their next business event.
AWIC 2016 itself has attracted the largest-ever contingent of more than 1,000 delegates to the four-day multi-city programme from 11 to 15 April. Delegates representing eight industry streams, tourism included, will visit 10 Chinese cities in a planned programme that comprises more than 80 events including CEO roundtables, seminars and site visits with potential Chinese business partners for Australia.
Australian industry partners attending the Showcase include Convention Bureaus, as well as specialist business events products.