Melbourne Convention Bureau (MCB) has announced the return of Business Events Week 2016 – a week long initiative from Sunday 21 February – Friday 26 February to profile the Australian national business events industry, the theme ‘With One Voice’ at the core of the program.
The Asia Pacific Meetings & Incentives Expo (AIME) is the centre piece of Business Events Week, with a program of activities in place that showcase the value of business events to Australia – from generating economic wealth, export opportunities and job creation, through to driving tourism and creating lasting legacies for business and the community.
Karen Bolinger, MCB Chief Executive Officer, said as at February 2015 the value of business events to the Australian economy was valued at $28 billion.
“Highlighting the contribution of this sector and planning how we can continue to grow it is the central purpose of Business Events Week. The theme this year, ‘With One Voice’, demonstrates that as an industry we are united”, Ms Bolinger said.
Significantly this year, there will be a convergence of Australia’s business events leaders at the first ever Business Events Council of Australia (BECA) Policy Summit on Tuesday, 23 February.
The BECA Policy Summit will bring together key stakeholders from across the Australian business events industry to collaborate on policy priorities in the business events sector. The final agreed priority policies will give the industry a platform to speak with one voice to government.
Matt Hingerty, Chair of the BECA board, said that BECA had taken the lead this Business Events Week to bring the industry together, by holding the Summit.
“Coming together as an industry to speak with one voice is more important than ever. The BECA Policy Summit will provide the industry with an opportunity to unite on our key policy positions. This Federal election year we will lobby strongly for the growth of this important sector”, Mr Hingerty said.
Ms Bolinger said, that MCB continually looks to improve its understanding of the value that business events contribute to the Victorian economy.
“Our latest research looked at conference organiser spend. Using a sample of 10 events we found organiser spend of $4.9m on each international association conference. This is over and above what delegates spend.
International conferences in the health and medical sectors are the most valuable, with the average spend approximately 25% higher for these conferences”, said Ms Bolinger.
You can find a copy of this latest research, the 2015 Melbourne Conference Organiser Study, on the MCB website.
“MCB is thrilled to host Business Events Week once again this year. It gives our industry the opportunity to talk about not just the visitor impacts but the ability for our sector to enhance the capacity of medical researchers, industry knowledge-sharing and trade and business opportunities”, Ms Bolinger said.
Key events billed as a part of Business Events Week include:
Asia-Pacific Incentives & Meetings Expo (AIME), Tuesday 23 – Wednesday 24 February
ICCA International Meetings Foundation Seminar, Sunday 21 – Monday 22 February
Women in Leadership/Women in Business, Monday 22 February
Open Space, Thursday 25 February