331Before we published our piece “C2 Melbourne goes into voluntary administration amid claims of outstanding debts” late on Thursday, we contacted C2 International with several questions in relation to the unfolding situation with C2 Melbourne.
They did not respond prior to publication or acknowledge receipt of our email and questions.
However on Friday evening, we received a statement from C2 International in response to the story we published.
Here is the statement in full:
“C2 International was deeply committed to bringing C2 Melbourne to life and saw great interest in the event from speakers, partners and future participants. A series of circumstances outside our control, including partners withdrawing from the event and a lack of momentum in ticket sales, made it impossible for us to execute an event in keeping with the standards C2 has become globally renowned for.
Although enthusiasm ran high, with only 50 days left to the event, commitments did not materialise as expected and the cancellation of C2 Melbourne was deemed the best course of action. This forced the difficult business decision to voluntarily liquidate C2 Melbourne PTY Limited.
As a still relatively small organization, the decision to cancel an event to which we dedicated more than two years, and in which we were both emotionally and financially invested in, was in no way an easy one to make.
C2 International and all of its subsidiaries are built and operate on the same principles of respect and collaboration. True to these core values, the handling with promptness and care of this situation is of the utmost importance to our organization. As is required by law, we’ve entrusted an administrator to manage the voluntary liquidation and the dissolution and distribution of all assets.
We are grateful to our partners who supported our efforts, to our creditors for their patience during this time and to all for their continued trust in C2’s commitment to creating change through creativity.”