The Exhibition and Event Association of Australasia (EEAA) is delivering a strong program of events to support AIME 2013 and the inaugural Business Events Week.
The Association is leveraging this international event to build the voice of the exhibition industry and to brief stakeholders on the important role exhibitions play in driving high-yield business across a broad range of industries.
EEAA General Manager Joyce DiMascio outlined the full program of activity the Association will run to leverage AIME 2013, including:
- the EEAA Board will meet, their first meeting for 2013;
- EEAA will host a press conference in collaboration with MEA, AACB and BECA;
- EEAA will host the Young Stars Leaders Table, an on-going EEAA initiative to provide a mentoring and development platform for industry members under the age of 35; and
- For the first time, EEAA will have a stand on the floor to meet with key buyers and visitors from the meetings and incentives industry around the world
“The EEAA congratulates Melbourne Convention and Visitors Bureau and Reed Travel Exhibitions for kicking off the first Business Events Week in Melbourne in 2013.
“ The establishment of this event demonstrates the effectiveness of the industry as a highly effective marketing channel. It presents the EEAA with an important opportunity to promote the importance of the work done by our members and the growing economic impact of the industry,” said Joyce DiMascio.
“Business Events Week was launched by the Victorian Minister for Tourism and Major Events, Louise Asher, at the EEAA annual Conference in Melbourne in December 2012. The EEAA welcomes the opportunity to join the chorus of voices advocating the strengths presented by our sector.”
“Business Events Week has the potential to grow into a national program and we are delighted to support the rollout by holding two events specifically under the umbrella of Business Events Week,” continued Joyce DiMascio.
AIME has grown from strength to strength as an international event where the spotlight is placed on doing business through meetings, events, conferences and exhibitions.
In 2013, EEAA members will be launching 20 new shows across a broad range of industries – proof of the resilient nature of doing business through exhibitions and an opportunity to spread the message through AIME and Business Events Week.
The EEAA program during AIME:
EEAA Board Meeting, Monday 25th February
Press Conference: Date 26th February 2013, 9.30am – 10.30am
Location: Media Centre, Level 1, MCEC – located to left of main entrance to AIME
- Introduction, Inge Garofani, Executive Manager BECA
- Joyce DiMascio, General Manager EEAA and Debbie Evans, Managing Director Reed Exhibitions
- Andrew Hiebl, Executive Director AACB
- Linda Gaunt, Chief Executive Officer, MEA
- Media Questions facilitated by Inge Garofani
Young Stars Leaders Table, featuring guest speaker, Matt Pearce, Diversified Exhibitions
Venue: Bohemian and Showtime, South Wharf Promenade, South Wharf, Melbourne, from 6:30pm
EEAA AIME stand no: 2140, opportunity to meet with EEAA representatives