The Gold Coast is the big mover in event tech company Cvent‘s recently released annual list of the top cities for meetings and events in Asia-Pacific.
The list was compiled based on sourcing activity through the Cvent Supplier Network and sees Sydney and Melbourne remain stationary in second and seventh places respectively while the Gold Coast leaps nine spots to be the third placed Australian city at 14.
In 2017, more than 40 million room nights worldwide and $14.7 billion of business were sourced through the Cvent Supplier Network – helping to support more than 715,000 events around the globe.
The top 10 cities in Asia-Pacific for 2018 are:
- Sydney, Australia
- Bangkok, Thailand
- Kuala Lumpur, Malaysia
- Hong Kong
- Shanghai, China
- Melbourne, Australia
- New Delhi, India
- Tokyo, Japan
- Mumbai, India
Click here to see the full list of the top cities.
“The cities featured in this year’s Top Destinations lists have invested significant time, energy, and resources into building premier locations that entice organisations, large and small, to plan meetings and events in their areas,” said Chris McAndrews, Vice President of Marketing for Cvent’s Hospitality Cloud.
“Meetings have become a major economic driver for cities worldwide. Because of this positive impact, destinations are pulling out all the stops to attract MICE business, and we expect to see this healthy competition continue.”
According to Anna Case, Director of Global Business Events at Destination Gold Coast, the city has proven its capability as a highly competitive destination to host national and international business events.
“We’re a city in high demand and we’ve never been in a better position to host world class business events, particularly following the injection of infrastructure from the highly successful Commonwealth Games earlier this year.”
“These results reflect the impressive standard of venues and service on offer in our city. The Destination Gold Coast team works in close collaboration with our industry partners to highlight the destination’s ability to offer an inspiring and memorable experience for business events,” she said.
To determine the rankings, destinations around the world compete on a variety of factors including the accessibility of the destination and facilities for events, price and price flexibility, quality of facilities, quality of services, personal safety for attendees, and having a point of differentiation.
Cvent evaluated more than 11,000 cities worldwide featured on the Cvent Supplier Network to compile the seventh annual global list. Activity was tracked from January 2017 through December 2017 and the ranking was then determined by a set of qualifying criteria consisting of:
- Unique Request For Proposals received
- Total room nights
- Awarded Request For Proposals
- Awarded room nights
- Percentage of qualified meeting venues
- Number of profile views