After two days of experiencing the very best of Melbourne’s incentive offering during the host city program of the Business Events Australia Greater China Showcase, Chinese incentive planners, corporate decision makers and media wrapped up their time in the city at a special dinner event hosted at Atlantic Peninsula last night.
The event was an ideal platform to demonstrate the depth of Australia’s creativity, capability and innovation in event delivery.
“The Business Events Australia Greater China Showcase dinner showed our guests how Australia’s talented event organisers and suppliers create inspiring and memorable experiences,” said Tourism Australia Managing Director John O’Sullivan.
This final event in the host city program of the showcase left delegates with a lasting impression of Melbourne, and Australia. The night was designed to showcase Australia’s excellence in creative delivery, customer service and technical innovation.
Highly choreographed storytelling during the dinner event included a fashion show by Melbourne designers, especially designed costumes, films and soundscapes, as well as live performances from over 50 performers including well-known Australia-based DJ Mike Hyper.
“Last night’s event – and the entire Business Events Australia Greater China Showcase program – has given our delegates a first-hand understanding of Australia’s exceptional business event delivery capabilities,” Mr O’Sullivan said.
Following the conclusion of the official program in Melbourne, groups of Chinese incentive planners, corporate decision makers and media are travelling on educational visits to other incentive destinations around Australia, discovering the country’s natural beauty and exclusive incentive experiences.
Tuesday evening’s gala dinner was produced by TLS for Tourism Australia.