International Convention Centre Sydney (ICC Sydney) dazzles local and international visitors until 17 June, with the launch of its first ever Vivid Sydney light installation.
Australia’s premier convention, exhibition and entertainment venue is impressing with a precinct-wide display across its 19, seven-metre high digital blades and ICC Sydney Theatre’s 250sqm digital entry screen. Placed in prominent locations along Tumbalong Boulevard, the exciting installation features a continuous custom Vivid Sydney artwork alongside event, community and wayfinding information.
Geoff Donaghy, CEO of ICC Sydney, said that the world class integrated venue has partnered with Destination NSW to create the dynamic light activation.
“We are proud to make our Vivid Sydney debut with Destination NSW, joining the city to celebrate arts, culture and new thinking – all things that ICC Sydney has been specifically designed to foster,” Mr Donaghy said.
“Our artwork uses texture, colour and movement to unify the light of Darling Harbour, Tumbalong Green and the Darling Quarter Precinct and gives guests a glimpse of the industry leading technology featured throughout ICC Sydney. The creative will be interspersed with directions during major events ensuring visitors can enjoy our contribution to the festival, while easily reaching their desired destination within the venue.”
According to Chief Executive Officer Destination NSW and Executive Producer Vivid Sydney Sandra Chipchase, the AU$1.5 billion centrepiece of the AU$3.4 billion revitalisation of Darling Harbour is perfectly positioned to enhance the Darling Harbour precinct of Vivid Sydney.
“Vivid Sydney is the world’s largest festival of light, music and ideas, celebrating art and technology on a grand scale to visitors from around the world. It’s fitting that this year for the first time, the Festival’s light shines at the world-class ICC Sydney, for global guests and local communities to enjoy,” Ms Chipchase said.
Donaghy added that since opening in December last year, ICC Sydney has been building its reputation as a beacon of innovation, while also underpinning Sydney’s status as one of the most desirable events destinations in the world.
“In our first quarter alone, ICC Sydney hosted 170 events and welcomed 320,000 guests through its doors. We look forward to impressing and contributing to this year’s festivities as a beacon of light and inspiration in the heart of the city.”
Vivid Sydney is owned, managed and produced by Destination NSW, the NSW Government’s tourism and major events agency and runs from 26 May to 17 June 2017. For more information visit www.vividsydney.com