The City of Sydney is seeking creative talent to develop Sydney New Year’s Eve events for the next three year cycle – 2014-16 – to further its status as the New Year’s Eve Capital of the World.
The expression of interest period opens today for companies or individuals to provide creative services for the City’s biggest annual event, which in the past two years has included creative ambassadors Kylie Minogue and designer Marc Newson.
Lord Mayor Clover Moore said Sydney NYE drew larger crowds than Paris, London and New York, and was a major tourist attraction.
“Sydney NYE is the single most important event related to economic return in Sydney, generating about $156 million for the local economy and creating enormous overseas and national media exposure,” the Lord Mayor said.
“The City of Sydney’s New Year’s Eve fireworks display is also the world’s largest and most technologically advanced New Year’s Eve fireworks display and we’re looking for a creative team who can help make it even better. This is a great opportunity for creative talents to make their mark on Australia’s biggest public event.”
The creative service provider’s responsibilities include engaging an annual Creative Ambassador, creating a musical soundtrack for the two fireworks displays, all event art designs, as well as developing the annual theme, logo and Bridge Effect.
There will be no change to the fireworks: Fireworks Director Fortunato Foti will continue to provide stunning new pyrotechnics for the event after winning the tender last year to be the City’s pyrotechnics supplier.
The City of Sydney has been producing Sydney New Year’s Eve since 1998 and every three years appoints a new creative director to reinvigorate the event and ensure Sydney New Year’s Eve is watched and enjoyed the world over. In 2011, the City went to tender for an entire creative team and following a competitive tender process, Imagination Australia was appointed to provide creative for the event from 2011-13.
During its time as the NYE creative agency, Imagination Australia developed the Embrace theme with pop princess Kylie Minogue for NYE12 and the Time to Dream theme with designer Marc Newson in 2011. The Creative Ambassador for Sydney New Year’s Eve 2013 will be announced in June.