Global ‘live brand storytelling’ agency INVNT, in partnership with Xero, have rocked the world of corporate conferencing at this year’s Xerocon Brisbane, held 5-6th September at the Brisbane Convention & Exhibition Centre.
Xerocon was launched by leading accounting software brand Xero back in 2010 and today is the largest accounting technology conference in Australasia, bringing together more than 3000 accountants, bookkeepers and financial professionals from Australia, New Zealand and Asia.
“Xerocon is not just your average conference!” said Laura Roberts, Managing Director of INVNT in APAC. “Hailed ‘the Coachella for accountants’, Xerocon has achieved an almost cult-like following amongst the best in the business, so it was essential for INVNT to take Xerocon Brisbane to unrivalled heights of engagement and emotion”, said Ms. Roberts.
“We began by firstly employing INVNT’s proprietary creative process and design methodology INVNTion™, which allows us to conceptualise, design and produce highly customised events and content regardless of the country, language, venue or target audience,” explained Ms. Roberts. “We then partnered with Head Curator of TEDxSydney, Fenella Kernebone, to assist with curating a bespoke and intelligent guest performance and speaker program to compliment the various Xero- sessions”, said Ms. Roberts.
The INVNT team created a custom-designed round stage with Silent PA System Technology, which allowed for Xero’s world class line-up to run simultaneously in a quadrant-like design, a production first for the Sydney-based global agency.
“Day One at Xerocon Brisbane kicked off with an incredible performance by YouTube ‘beat-box sensation’ Tom Thum, followed by London bombing survivor, Gill Hicks, who gave a provoking, powerful and life affirming speech on peace. We flew Mark Mason, #1 New York Bestselling author of Subtle Art of Not Giving A F&*k, in from New York to challenge the audience perceptions of self- help and finished out the day with Andy Dexerity, with his rendition of Queen’s Somebody to Love, which had the audience amazed with a standing ovation!” said Ms. Roberts.
“Wherever anyone roamed within the 20,000 sq/m BCEC space, there was a unique ‘live brand experience’ that absolutely rocked any preconceptions of the traditional conference experience!” concluded Ms. Roberts.
The two-day production ended with a “Brisvegas” wrap-up party held at Cloudland where over 2,000 of the attendees experienced the glitz and glamour of Vegas, which included a white wedding chapel, trapeze artists and several other “social moments” purposely created for engagement and to encourage posting and sharing globally.
According to Cara Weers, Senior Events Manager at Xero, INVNT also helped deliver Xerocon Atlanta in early 2018 and believes it’s the agency’s unique “challenger” approach and full-service delivery of global live brand engagements that made it the perfect partner for delivering Xerocon Brisbane.
“It was INVNT’s unmatched reputation to conceptualise, design and produce the world’s most memorable ‘live brand experiences’ and Xero’s commitment to excellence that led us to partner. Each member of the INVNT tribe share a challenger mindset, where status quo is never enough. This combined with their integrated approach and seamless delivery resulted in a jammed packed extravaganza full of engaging content and experiences, making it one of the best Xerocon’s yet!” concluded Ms. Weers.
- Event Strategy, Design, Creative and Production – INVNT
- AV – TDC (Technical Direction Company)
- Silent PA System – The PA People
- Staging – MegaDeck
- Exhibition Build & Management – AAM Events
- Lighting – Resolution X
- Audio – JPJ
- Furniture – Harry the Hirer and Innovative Hiring
- Conference Venue and catering – Brisbane Convention & Exhibition Centre
- After Party Venue – Cloudland
- MC and speaker curator – Fenella Kernebone
- Guest Speakers – Mark Manson, Gill Hicks, Genevieve Bell, Jamie Skella
- Performances – Tom Thum, Andy Dexterity, Lionel Cole
- DJ – DJ Clariti
- Photography – Andrew Hobbs Photo Team
Video by INVNT