The approach to Birrarung Marr is on foot – either from Federation Square or from the bus drop-off point adjacent to the MCG. So guests were greeted by workers dressed in hi-viz to escort them to the venue – over a progressive red carpet (as guests walked over the carpet it was rolled up and laid out in front of them again).
Around 2000 people entered through a welcome arch to a grassed area surrounded by iconic Melbourne food trucks, with a few bars popped in between.
The food trucks were supported by an overlay of tray service provided by Epicure catering so we could move around to eat or just stand and graze.
There was interactive entertainment – the balloon guys were very popular – while on stage The Funk Buddies were at their funkiest.
This was promoted as a truly Melbourne experience – and it was. And as you can see the guests – locals and visitors alike had a great night.