Moshtix have launched ‘MoshMessenger’, in an effort to make the company the one-stop-shop for event discovery, ticket delivery and support across more channels and make finding and attending live events easier.
In a first for the local ticketing market, the moshtix Facebook Chat Bot can deliver tickets straight to a customers’ Facebook Messenger account following a ticket purchase, allowing the purchaser to easily receive, download and store their tickets.
This unique feature is designed to save customers having to print or find tickets emailed months earlier, while also addressing the issue of tickets being lost in junk email folders.
MoshMessenger tickets can be scanned directly from a phone, speeding up validation and entry times at the door.
Unlike typical bots that only provide standard responses, MoshMessenger handles a range of frequently asked questions, and gives customers an option to ‘speak’ to a real person in moshtix’s local Customer Service Centre.
As well as providing 24/7 support, MoshMessenger will also give customers the opportunity to search for and select moshtix events based on location, date range, type of event, and in the case of music, event genre. It will also offer behaviour-based event recommendations.
Built in partnership with local entertainment digital and technology agency Bolster, MoshMessenger is backed by data-driven machine learning leading to a constant improvement in the customer experience.
As more customers interact with it, the more fluid and intuitive it will become, able to answer questions that once stumped it.
Explaining the potential of the bot, CEO of moshtix, Harley Evans said, “moshtix’s philosophy is to ‘make live easy’ and remove the barriers between the performer and the fan, and we feel MoshMessenger ticks these boxes with a very user-friendly interface on one of the world’s leading social platforms.”
Bolster founder, Alex Zaccaria said “We’re stoked to be at the forefront of a new era of events marketing in Australia.
“We’ve pushed the boundaries of what’s possible with conversational marketing through the first release of this bot.
“What’s most exciting about MoshMessenger is that it goes beyond just marketing, into function and purpose.
“It will help fans discover shows and get answers to their questions, quicker than ever.
“We can’t wait to roll out the next phases of it, once it’s had time to learn, too.”