Sofitel Luxury Hotels has appointed Ms Tracy Martin to the position of Director of Sales and Marketing for Sofitel New Zealand. Based at Sofitel Auckland Viaduct Harbour, Tracy will be responsible for the overall sales and marketing leadership for the Sofitel brand in New Zealand, including the openings of the upcoming Sofitel Wellington and Sofitel So Auckland.
Tracy has extensive hospitality sales and marketing experience, particularly within the 5 star luxury hotel market. No stranger to the Sofitel brand, Tracy was most recently Director of Sales for Accor in the Auckland Region where her role saw her develop and manage several key accounts for Sofitel New Zealand.
A passionate and consummate hotelier, Tracy’s hotel career started in South Africa in 1990 and progressed into the luxury market with Red Carnation Collection as Sales and Marketing Manager for the 5 star Twelve Apostles Hotel and Spa in Cape Town. After successfully opening and positioning the hotel in both the local and international markets, Tracy was appointed Group Sales & Marketing Manager for the award winning Mantis Collection, also based in Cape Town, South Africa.
Area General Manager of Sofitel New Zealand, Wouter de Graaf, says Tracy’s diverse and experienced background will be a key asset to Sofitel. “We are absolutely delighted to have secured Tracy’s expertise as she joins us at a pivotal time for the brand in New Zealand. With Sofitel Auckland and Sofitel Queenstown already positioned as the leading luxury hotels in their destinations, there is now additional focus on the successful opening of our latest additions within the next twelve months.”
On her new appointment, Tracy said, “I feel privileged to have been given the opportunity to work with such a prestigious brand and lead a talented team to deliver the best of what Luxury New Zealand has to offer. It is an exciting time to join the Sofitel team with the immediate future expansion plans around the country and I look forward to furthering the brand’s presence during the forthcoming initiatives.”