by Trevor Connell
Last night around 1400 delegates and exhibitors descended on 400 City Rd Melbourne for the reinstated AIME Welcome event.
The event was produced by Peter Jack from EMG with catering by The Atlantic Group.
The venue was hot, the music was loud and the food and beverages plentiful.
The feature act of the night was primarily a lighting show accompanied by a specially produced video (shown on a very large screen) and some blazing special effects along with soprano Dimity Shepherd who belted out a couple of great numbers. There were also dancers to interpret the theme of the evening “One Year in Melbourne in One Night”.
Now, I’m old school. As a theatre lighting designer I was taught to light the actors (or dancers or singers) and I carried this thinking into the events I designed. So to me if a choreographer has put in a lot of effort to produce a show I want the audience to see that – not a light show – there is plenty of opportunity to show off what the lights can do when the DJ is playing.
But I’m now seeing this as a trend in events so maybe this is what younger audiences want to see.
However, as you can see from the following pix everyone had a great night even if any conversation had to be carried out shouting level.
Interestingly this vast venue is owned by Planetshakers church (think happy clappys) so I guess they are now getting into venue hire.