The Hunter Valley will be a key feature of ’s (BESydney) week-long introduction to New South Wales for a group of leading international business events representatives.
BESydney’s inaugural International Advisory Board (IAB), which is being launched next week, will play a vital role in helping to position the state as a leading global location for international business events as the harbour city gears up for the much anticipated development of the International Convention Centre (ICC Sydney).
The IAB brings together leaders in business events and related fields from North America, Europe and the Asia Pacific who will guide and consult the convention bureau on issues and opportunities facing both decision makers and destinations in a competitive and changing world of meetings and events.
Nine of the 17 IAB members will travel to NSW for a week to meet with key government and industry stakeholders. They’ll gain an insider’s view of the multi-million dollar infrastructure projects set to transform Sydney, including ICC Sydney, and learn more about the economic strategy and priority sectors set to drive growth in NSW over the next 10 years.
Six members of the group will spend a day in the Hunter Valley, Australia’s oldest wine region.
They will take part in a tailored program mirroring the activities that visiting international delegates often enjoy in the region, such as wine tasting at Tyrell’s Vineyard and Keith Tulloch Wine; fine food and wine at Binbadgen Estate; and a golfing experience at The Vintage – all while enjoying the local hospitality of Chateau Elan.
BESydney CEO Lyn Lewis-Smith comments “We are delighted to welcome members of the IAB to this inaugural forum to showcase our vibrant state. Exposure to regional NSW will play an important part in this introduction.”
“While our regions offer spectacular touring options and breathtaking scenery, there is also growing sophistication in facilities and a cultivation of specialised knowledge hubs that are making these destinations more appealing to the conference and association markets.”
The regions are a key consideration in the NSW Visitor Economy action plan. DNSW is developing a regional event strategy that BESydney will support. This strategy will encourage greater dispersal of visiting delegates from Sydney to our regions, including the Hunter Valley, Wollongong, Blue Mountains and Port Stephens.
“BESydney has engaged industry leaders from diverse backgrounds to form the IAB. They come from associations and management groups, as well as international event industry groups. It’s vital these influential IAB members understand our regional strengths, as well as Sydney’s standing as Australia’s global city. It is the depth and breadth of our state’s businesses and communities that set us apart, said Ms Lewis-Smith.”
The IAB group will be accompanied by BESydney Chief Executive Officer, Lyn Lewis-Smith, and director on the boards of BESydney and DNSW, The Hon. Patricia Forsythe.