Meet Paul Telling, at the helm of the newest member in the ASE Directory, The Visual Storytellers.
Paul is an artist, visual storyteller, trainer and facilitator. As we welcome the unique skill set of The Visual Storytellers to the ASE community, he explains one of the company’s most recent projects with Sydney School for Entrepreneurship.
“The Visual Storytellers had the privilege and honour of bringing to life the joy, excitement and achievements of the inaugural year of the Sydney School for Entrepreneurship for their birthday celebrations.
“We created a whiteboard mural showing all the events, activities and achievements of the first year in a fun and creative style exemplifying the school’s culture and character.
“This was time-lapse photographed and used to publicise the achievement.
“The wall graphic was coloured digitally and reproduced in order to become a powerful experience for event attendees where they could explore the first year and find themselves in it, adding their name tag to the wall at the date where they became part of SSE’s world.
“Murals like this can be created before, during or after events to bring to life otherwise boring content and turn it into an experience of exploration and engagement.
“It brings your participants into your world in a way that is enjoyable and fun for them while giving you valuable content for your marketing team.”
Video courtesy of The Visual Storytellers