The Asia-Pacific Incentives & Meetings Expo (AIME) at the Melbourne Convention and Exhibition Centre, 25-27 February 2013 provided the perfect opportunity for The Star, Sydney’s premier event and entertainment destination, to introduce the completed transformation of the harbourside property, to industry professionals from around the globe.
A team of management from The Star, including Frederic Luvisutto, Managing Director; Nik Rollison, General Manager Food and Beverage and Jakki Temple, Executive Director Sales and Events were in attendance across the two days along with a six strong sales team who fielded a stream of interest and enquiries about the newly completed venue.
The Star’s management team held a press conference for a number of national and international media outlets outlining the functionality and features of the recently completed $100 million Event Centre as the final component of The Star’s $870 million redevelopment.
Following on from the Press Conference, the management team spent time connecting with leading industry personnel across events and tourism to discuss the opportunities now available at The Star and how The Star intends to be involved in broader industry programs.
Jakki Temple, Executive Director of Sales and Events felt buoyed by the renewed sense of energy amongst the industry present at AIME 2013, “This year there seemed to be a definite buzz amongst the room. There was a reinvigorated sense of purpose amongst the exhibitors and buyers alike and the fear that was present in previous years was all but gone and replaced with a palpable enthusiasm” Ms Temple said.
“AIME 2013 was the perfect opportunity to introduce The Star as a complete venue destination for a number of reasons. The Event Centre fittingly capped off the conclusion to our redevelopment and the energy and enthusiasm amongst the room provided our team with a high level of interest and enquiries throughout the show.” Ms Temple added.
With over 60 industry meetings held by the team across the two days and the increasing flow of enquiries since, The Star’s first foray as a complete event and entertainment destination was an assured success.
For more information about events throughout The Star, please contact The Star Sales Team on +61 2 9657 8568