Music festivals are back
Music festivals have bounced back over Easter with Bluesfest attracting over 100,000 punters, the Rabbits Eat Lettuce festival attracting a younger crowd and the National Folk Festival struggling to reach the 10,400 who attended in 2019. I was at the Folk Festival again this year and will have an article next week on the new direction taken by the NFF Board, with a salient lesson for anyone relaunching a festival following COVID.
Festival Director, Peter Noble said of Bluesfest
‘In 2019, we sold 105,000 tickets and generated an economic impact for NSW alone of $270 million. The festival created 1300 full-time equivalent jobs.’
‘This year we’ve sold more than 101,000 tickets – more than 15,000 of those in the past week. We had a surge of sales in the last 10 days. People waited to make sure we didn’t get cancelled again before they bought a ticket.’
Note that last sentence – confidence is returning, but punters are waiting to the last minute to purchase tickets because a) they want to know the event will go ahead and b) they want to be confident they will be able to attend.
Speaking of Groovin’ the Moo…
Pill Testing Australia has been forced to pull their services from Groovin’ The Moo’s Canberra music festival at the last minute, after being unable to secure insurance.
An even bigger issue for the event industry is emerging
If you thought COVID was a hit on the event industry just wait until you try to renew your PL insurance. I’m currently working on a story about a business that has had their PLI premium increased tenfold – yes 10 times more than what they paid last year. And some of the quotes they were getting were just plain ridiculous. $2m coverage for $250,000 or $4m for $450,000 and these quotes included restrictions on temporary structures over 11 metres and nothing to be rigged over areas with people.
If you have encountered similar issues with insurance, please contact me – I would love to have a chat.
Gary FitzRoy looks at the challenges facing expos following the exit of Agility from the business events market
Australia’s leading conference for event professionals, Evolve will take place over 29-30 June this year in the city of Melbourne, proudly supported by major partners Melbourne Convention Bureau, Accor and EventsAIR.
Following a series of postponements over the past two years due to the pandemic, the conference will be held across Tuesday 30 August – Thursday 1 September 2022 at Sea World Resort, thanks to the support of major partners Destination Gold Coast and H2 Insurance Solutions.
Having raised a number of issues impacting the industry recently I was eager to view the session in full for myself to see if they tackled the core issues.