• Home
  • LATEST POSTS
  • PODCAST
  • Support ASE
Type and hit ENTER

Be Yourself. Be Happy.

Of the grand order of folio leviathans, the Sperm Whale and the Right Whale are by far the most noteworthy. They are the only whales regularly hunted by man. To the Nantucketer, they present the two extremes of all the known varieties of the whale. As the external difference between them is mainly observable in their heads; and as a head of each is this moment hanging from the Pequod's side.

Stay Positive. Always.

Of the grand order of folio leviathans, the Sperm Whale and the Right Whale are by far the most noteworthy. They are the only whales regularly hunted by man. To the Nantucketer, they present the two extremes of all the known varieties of the whale. As the external difference between them is mainly observable in their heads; and as a head of each is this moment hanging from the Pequod's side.

Image Not Found On Media Library
  • Home
  • LATEST POSTS
  • PODCAST
  • Support ASE
GET CONNECTED
Australasian Special Events logo
Image Not Found On Media Library
  • HOME
    • About
    • Contributors
    • Archive
  • COMMENTARY
  • EVENT REPORTS
  • PODCAST
  • SUPPORT or SPONSOR
  • Submit Job Listing
  • Industry Jobs

Three cheers for the return of vertical consumption!

November 24, 2021
-
Posted by Peter Jones

So, I needed a calculator to work it out but it’s a scary number. It has been 616 days since the Melbourne Grand Prix was cancelled on the 13th March 2020 to last week’s announcement where we Victorian’s are basically back to what we do best – vertical consumption and dancing at the same time!

Peter Jones

Sounds like a flashback to an 80s themed party and surely the term vertical consumption has to be the event industries gold medal winning word of the COVID period.

Yes, there have been a few moments of sunshine in those 616 days but basically, it’s been a wipe out for many industries of which events of all shapes and sizes have been at the top of the tree.

Like all of us, I’ve learnt heaps and seen the good, the bad and the ugly in our industry which one day might make a good book! Thank heavens there was more good than bad and ugly combined.

However, I’m not dwelling on the past as we can’t change anything. It’s now a matter of what happens next and how we are best suited to deal with it.

Quick comment in relation to the proposed insurance scheme here in Victoria – let’s wait and see the fine print and take up before we herald it a saviour for everyone. Hopefully it will help those who need it most but it won’t work for every event. Interesting to hear that its unlikely to be national as it seems the politics is again a driving issue.

Three comments this week that sum up the critical issues that could make or break us

  1. From a leading caterer “PJ we are getting slammed before Christmas and can’t keep up with the demand”
  2. From a leading hirer “We can’t take any more work on now in March next year as we don’t have enough staff to rely on”
  3. From a leading hotel “know of anyone who wants to be a wedding coordinator and can start tomorrow. We are simply knocking back weddings as we have no staff”

I can relate to this as even I’m having to pull the old jumper on just to get us through the next four weeks. Not sure I’m match fit but too late now to worry!! I’ve never seen so many ads for event related positions at all levels so hopefully they can all be filled. Remember, please keep in mind the opportunity to go and employ an event management student as we are going to need to get them into the industry.

Whilst the demand is there now pre-Christmas, it’s only going to explode next year when confidence continues to grow, particularly in relation to business and public events. So how do we continue to meet the demand when majority of us have and will still have staff issues well into the new year.

The easy answer is to go and get more staff, but it’s not as simple as that. Issues of training, availability and is there enough confirmed business to go back to the full time model we all had 18 months ago. I’m kind of at the point of let’s walk before we can run, but I have to be able to run when I need to. I’m also dealing with the issue of which suppliers can hit the ground running as we can’t do it without them.

I’ll be interested to hear what others are doing to address these issues and what else is hindering the biggest comeback since the last John Farnham tour!

I must say though, it’s given me a new sense of energy that’s been lacking for a while. I hope you’re all feeling the same and now I need to find out if I can still fit into my old events jumper.

Share this:

  • Share on Facebook (Opens in new window) Facebook
  • Share on X (Opens in new window) X

Like this:

Like Loading…

Related

November 24, 2021
Email
No comments yet
Peter Jones
Peter Jones has been creating special events ever since he can remember and long before Peter Jones Special Events was established. This year celebrates 25 years of Peter deciding to start his own “party” business – and what a journey that has been. There are a lot less parties now but many more amazing and spectacular events, although that’s only part of the story. Peter has continually dedicated a great deal of time to representing and supporting the industry at many levels.

He recently stepped down as Chairman of the Victoria Events Industry Council (VEIC) and as a member of the Victoria Tourism Industry Council. Peter was also a board member of Destination Melbourne and past President of the Melbourne chapter of the International Special Events Society (ISES). He regularly lectures at numerous event management courses, and only wishes there was a course around when he was studying.

Comment on this articleCancel reply

Thank you for subscribing!
There was an issue submitting the form!

Subscribe

Receive upates via email

RECENT POSTS
  • Entries and Registrations Now Open for the 2026 Australian Event Awards and Symposium
    March 26, 2026

    The Australian Event Awards and Symposium will return to Coffs Harbour in 2026 …

    Share this:

    • Share on Facebook (Opens in new window) Facebook
    • Share on X (Opens in new window) X

    Like this:

    Like Loading…
  • The real cost of attending Australia’s multi-day music festivals: more than just ticket prices
    March 26, 2026

    A new analysis from the University of Technology Sydney shows that attending Australia’s multi-day music festivals costs far more than the ticket price. Travel, camping or accommodation, food and time off work all shape who can participate, with affordability varying widely across events.

  • ABEA warns future wins are at risk without stronger Bid Fund support
    March 25, 2026

    Throughout the network of destination bureaux, Australia has secured 366 international business events …

    Share this:

    • Share on Facebook (Opens in new window) Facebook
    • Share on X (Opens in new window) X

    Like this:

    Like Loading…
  • Can the Events Industry Handle Another Shock Outside Its Control?
    March 25, 2026

    A few weeks ago, as tensions escalated into direct conflict between the US, …

    Share this:

    • Share on Facebook (Opens in new window) Facebook
    • Share on X (Opens in new window) X

    Like this:

    Like Loading…
  • Peter Jones AM Appointed Co-Chair of the Australian Event Awards
    March 25, 2026

    The Australian Event Awards is pleased to announce the appointment of Peter Jones …

    Share this:

    • Share on Facebook (Opens in new window) Facebook
    • Share on X (Opens in new window) X

    Like this:

    Like Loading…
Recent Comments
  • meetingmediagroupusa on The Vital Role and Evolving Landscape of Regional Events
  • meetingmediagroupusa on ENTECH expands and upgrades 2026 roadshow event sites
  • Gary FITZROY on ABEA hits back at report in The Australian
  • Simon Thewlis on ABEA hits back at report in The Australian
  • gary fitzRoy on Is the Event Industry actually dying?
POPULAR TAGS
COVID-19
sydney lockdown
MEA
MCEC
BECA
BEIA
PJSE
savevicevents
EEAA
Australian Event Awards
MCB
melbourne lockdown
ABEA
AIME
arinex
BESydney
ICC Sydney
Business Events
Sydney Showground
AIME2023
AACB
MEETINGS 2023
AIME2022
Exhibitions
Expertise Events
Navarra Venues
Get Local
PCOA
Meetings 2025
Paris 2024
ICCA
Business Events Grants Scheme
BCEC
Tourism Australia
VTIC
JobKeeper
MEA Awards
MEA Evolve
Evolve2022
Weekly Wrap
Tokyo 2020ne
SXSW
NEA
ISES
Melbourne
GET CONNECTED
  • HOME
  • Privacy Policy
  • Contact
  • Contributors
Copyright Australasian Special Events 2000 - 2021
Three cheers for the return of vertical consumption! | Australasian Special Events
Loading Comments...
%d