Victoria Events Industry Council announce the release of Victoria‘s Tourism and Events Industry Strategy 2020, incorporating Victoria’s Events Industry Development Plan.
Victoria’s Events Industry Development Plan is a VEIC-led industry development strategy for Victoria which outlines actions to enhance the development of the events industry.
This Plan represents a significant step towards recognising this unique and vital sector. It also signals ongoing industry maturity and represents a commitment towards enhanced industry and product development.
This Strategy has been developed by VTIC and VEIC, in collaboration with the broader industry over the recent months.
The Strategy incorporates an assessment of progress towards the original strategy and outlines a plan to accomplish future growth in the four key focus areas of leadership, industry development, infrastructure and marketing. The Events Industry Development Plan outlines actions to enhance the development of the events industry.