NSW Deputy Premier and Minister for Trade & Investment Andrew Stoner today announced Vivid Sydney 2013 an unprecedented success, with preliminary estimates showing record attendance of more than 800,000 people across the 18-day event.
Visitors flocked to the biggest Vivid Sydney ever, which included the largest Vivid Light Walk expanding into North Sydney with the lighting of the Sydney Harbour Bridge, and Darling Harbour showcasing Australia’s first spectacular water show performances.
The Vivid Music program also expanded into new venues and Vivid Ideas featured more than 180 events with over 6,000 tickets sold. Over 40,000 tickets were sold for Vivid LIVE at the Sydney Opera House.
Mr Stoner said, this year, Vivid Sydney achieved record results for NSW, with crowds significantly larger than last year.
“Vivid also reached audiences in more than 200 countries and territories worldwide through extensive media coverage. I am confident Vivid Sydney will have delivered this year well in excess of the estimated $10 million in economic impact,” Mr Stoner said.
“Vivid has huge appeal and has been successful in attracting visitors not only from this State and across Australia – where domestic travel packages were up 8% – but also internationally, with over 11,000 travel packages sold, including 7,200 from China.
“Bringing so many visitors into Sydney for this Festival also delivered terrific results for local retailers who all embraced Vivid. Some of the waterfront restaurants at The Rocks saw a 300% increase in diners, with reports of their capacity last seen during the Olympics. Many Darling Harbour restaurants also experienced similar growth.”
The Southern Hemisphere’s biggest annual festival of light, music and ideas is a signature event in the NSW Events Calendar, owned and managed by Destination NSW, the NSW Government’s tourism and major events agency.
Destination NSW CEO Sandra Chipchase said the most successful Vivid Sydney yet was great testimony to the way the festival has been embraced by Sydneysiders and visitors alike, and the creative services industry.
“So much enthusiasm and passion is invested in making Vivid Sydney a wonderful winter event by not only the creative practitioners involved in the Festival itself, but the hundreds of thousands of people who attended. To be able to hold an event which attracts so many visitors, not only domestically but also from all over the world is very special, and of course is an important contributor to the goal of doubling overnight expenditure by 2020. During Vivid Sydney we hosted 76 media and 284 international travel buyers,” Ms Chipchase said.
“There has been excellent collaboration with key partners and sponsors as well as hundreds of local businesses and communities to make Vivid Sydney a success, and something that is looked forward to every year. It’s a hallmark event for Sydney and Australia, and is also increasing its fan base internationally.”
Vivid Sydney also saw success digitally, with almost 40,000 downloads of the free Vivid Sydney, more than 1 million people who visited the vividsydney.com website from May 1, a 200% growth in Vivid Sydney Facebook fans and a huge 2,800% growth of Vivid Ideas fans.