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Of the grand order of folio leviathans, the Sperm Whale and the Right Whale are by far the most noteworthy. They are the only whales regularly hunted by man. To the Nantucketer, they present the two extremes of all the known varieties of the whale. As the external difference between them is mainly observable in their heads; and as a head of each is this moment hanging from the Pequod's side.

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Of the grand order of folio leviathans, the Sperm Whale and the Right Whale are by far the most noteworthy. They are the only whales regularly hunted by man. To the Nantucketer, they present the two extremes of all the known varieties of the whale. As the external difference between them is mainly observable in their heads; and as a head of each is this moment hanging from the Pequod's side.

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What can event organisers learn from supermarkets?

May 8, 2023
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Posted by Gary Fitz-Roy

All businesses are dependent on sales and they are currently facing unprecedented uncertainty and volatility in their day-to-day business.

Expertise Events have created the Expertise Academy for their clients and partners, and have extended an invitation to ASE readers to attend the next session (online on 16th May) featuring Dr Cory Middleton from the Talent Development Academy.

Expertise Events’ Gary Fitz-Roy said “We understand that uncertainty can be daunting, and it can significantly impact your sales results. During covid, which wasn’t that long ago, we stepped up our support and whilst we are past covid the current market is just as damaging for some, especially those who rode the online success a few years back. That’s why we, at Expertise Events, are committed to continue to invest in our client’s success and longevity.

Sales in focus: Create irresistible value by mastering customer choice architecture

Cory Middleton is a renowned expert in sales, and human psychology and will be imparting some candid, practical, and implement-now ideas to help clients improve their sales results in day-to-day business along with some things to include in their show plans.

In the session, participants will hear about the research that major supermarkets do to study buyer patterns, behaviours and the perception of value.

Be inspired by the deeply insightful and strategic placement, presentation and pricing of products that stimulates the customer buying instincts. Discover how to best position your products and services to optimise perceived value and the customers intention to buy.

The Insights, inspiration and focus will be a 60 minute session aimed to leave clients lifted and excited to what they can implement and do straight after the session.

Set yourself up for success for this next economic cycle.

Expertise Events believe with the right mindset, you can thrive even during uncertain times – as customers continue to make perceptions of value and continue to purchase.

Fitz-Roy added “We are committed to investing in our clients success, we have learnt from the past that people value support and leadership during challenging times, we cannot be arrogant and expect things to roll on post pandemic, success is a partnership and we look forward to working to create thoughts and new ideas for our clients”

The session will be conducted online at 10 AM AEST on Tuesday 16th May

To register please contact Expertise Events

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May 8, 2023
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Gary Fitz-Roy
Gary Fitz-Roy is the convener of the National Events Alliance and MD of Expertise Events, one of Australia's largest family owned exhibition companies.

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