The Victorian Government has launched the program for Geelong’s first ever White Night to be held next month.
Minister for Tourism and Major Events John Eren launched the White Night Geelong program today as Victoria’s second largest city prepares to come alive and conclude this year’s regional White Night trifecta.
With David Atkins at the helm as Artistic Director, White Night Geelong will bring the city’s streetscape and rich history to life with the program playing tribute to the region’s maritime and indigenous heritage.
Among many new installations, the night will also include some important crowd favourites including The Armistice – Victoria Remembers, a projection that pays tribute to the fallen service men and women of World War I and builds on the year of the Centenary Celebration of the Armistice.
Sleep Keepers will also feature, as eventgoers are encouraged to close their eyes and drift away on a roving, lit-up bed, while local artists Jasmine Grace and Anne Wilson will be recognised via their works Horizons, a light-art installation and Groundplane Opera, a live performance piece that delves into the cross-cultural trends of Geelong.
Geelong will be the third and final regional centre to host White Night this year, following Bendigo earlier this month and Ballarat in March.
Over 60,000 people flocked to both the Ballarat and Bendigo events this year with the Ballarat event generating more than $5 million for the local economy. Similar results are expected for Geelong.
“White Night provides enormous benefits and we want all of Victoria to reap the rewards,” said Mr Eren.
“Victoria is the major events capital of Australia – we want to make sure more Victorians benefit from these events and White Night gives our regional centres a huge boost.”
White Night Geelong will take place on Saturday 13 October from 7:00pm and run until 2:00am.